Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Whether youre a digital marketing agency or a business, simply focus on search engine optimization, social media marketing, email marketing, website development and so on, to connect with your target audience and present customers.So, what makes digital marketing important? Digital marketing trumps traditional marketing because it:Levels the playing field for big and small businesses - now, with the help of the right digital marketing solutions, even small businesses are able to reach out to a wide range of customers.Is cost-effective - digital marketing costs much lesser than traditional methods. As per Gartners Digital Marketing Spend Report, up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion.Leads you straight to your customers - customers are online, always. They expect your presence online and on social media. Tap into the right potential!Brings you in touch with competitors - competition isnt always someone you have to beat; in fact, theres a lot to learn and adapt from them and its all online.