Centiplex

Dabri, Delhi

Being a highly reactive metal, it is temperature sensitive. When the food is wrapped in the Aluminum foil, leaching occurs and gets absorbed in food. Aluminum is more likely to leach in these conditions: at high temp., in acidic and spicy foods, liquid food solution like lemon and tomato juice. According to a research by International jjournal of electrochemical sciences, some aluminum leaches while cooking if initially wrapped with aluminum foil. Leaching increases with rise in temperature and increase in acidity levels.

Rapid expansion of stores: Domino’s has opened stores rapidly, which has lead to increase in revenue; but it has also resulted in an inadvertent side effect – the new stores, on many occasions, have cannibalised into existing store’s business!Dominos, at various point in time have resorted to excessive discounting – customers’ are bombarded with discounts offers coupons to get them to reorder! Result: The sheen of the brand got just a little bit tarnished coupled with erosion in Operating Margin!