Domino Games

Rapid expansion of stores: Domino’s has opened stores rapidly, which has lead to increase in revenue; but it has also resulted in an inadvertent side effect – the new stores, on many occasions, have cannibalised into existing store’s business!Dominos, at various point in time have resorted to excessive discounting – customers’ are bombarded with discounts offers coupons to get them to reorder! Result: The sheen of the brand got just a little bit tarnished coupled with erosion in Operating Margin!