In the past, brand reputation management consisted of hiring a PR Manager who would periodically update a few articles in leading newspapers. But times have now changed. Welcome to the online world- The world of over 900, 000 bloggers, 1 million tweeters, 2.5 million LinkedIn users, Over 8 million Facebook users in India alone. And many more outside. Before buying anything people go online and check best rates, product reviews, company in the news and what not.