Conceptial Media Pvt.Ltd

Okhla, Delhi

Influential Marketing: An IntroductionThe concept of influential marketing is not really new, but it has gained a lot of traction over the last few years especially with the advent of social media. Influential marketing is actually using consumers who are highly influential in the market as advocates for small companies. This helps them create a lot of hype around their services and products. Every company should identify which portion of the market is key to them and then get into deals with them. Then all they have to do is find a few creative ways to market their products and this will get their products off the shelves quicker than they can be produced.Influential Marketing at Conceptial Media At Conceptial Media, we help your company nail the art of influential marketing by helping you through each and every step of the process. We have officials trained for each step, with each step being well defined and playing a key role in the process. The steps are: Identification of InfluencersDepending on the companys target audience, there can be different types of these influencers. They can either be innovators (the first consumers of the products of the company), reporters, advocates of the consumers, bloggers on any social media platform, or the experts in the industry. Media usedDepending on the target audience of the company, there has to be a decision made on the kind of media the marketing needs to be done from. This can be one of, or a combination of:Print mediaTV commercialsInternet commercialsSocial media (Instagram, Facebook, Twitter etc.) ContentOne cannot plan an influential marketing campaign like a normal campaign. Companies have to be unique and the content must be specifically designed for the product or service.

Boost your brands social presenceNowadays, an individual has to have an account on at least one social media application to keep in touch with their friends, colleagues or family members. It has become a non-dispensable reality of everyones lives in the late 21st century with the advent of high-functioning technology. The presence of social media can be impacting our lives in many different ways 24*7. Social media helps you virtually explore places from your devices where you cannot physically venture. This also enables you to interact with your target audience and hold significant conversations with them. Social media is one such platform where everything is available just a click away. The notable platforms of social media are Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn to name a few. Social Media Marketing or SMM is nothing but using the online presence of your audience and consumers for connecting with them. This in turn helps you to build up your brand value and increase your sales, hence generating a higher traffic to your website. The ways you could enhance your social media marketingPublish really relevant and curated content on your page.Engage and listen to your audience.Analyze your results andRun advertisements on social media. We at Conceptual Media help you to build up your brand on social media and help you gain followers and expand your business all the more. Our team helps us to analyze what your target audience expects from your brand and the niche you are engaged with and use that to optimize your audience engagement.

What is PPC?PPC is an abbreviation for pay-per-click. This mode of marketing is also known as cost-per-click. It is a model for advertisement for the internet. It is mainly used to direct some traffic to a different website and as the name suggests, the advertiser has to pay the publisher a certain amount every time someone clicks on the ad.Features of PPC: Direct relevant traffic: The people who click on the ads are genuinely interested, hence relevant.Generating better leads: Because the traffic is relevant, the leads generated will be of a higher quality.Decide your budget: You can set your own price for each click depending on the estimated number of clicks. PPC with Conceptial Media At Conceptial media, we have a well built team which is capable of handing sophisticated PPC campaigns. We will keep a regular activity on your accounts as that is essential for the effectiveness of the campaign. The following points are important for the optimization of the campaigns:Addition of certain keywords: Adding certain words which are more relevant to the products and services you offer is essential to expand your campaigns reach.Dividing the groups of ads: By splitting the groups of ads into smaller groups which are more relevant to the audience, you can improve your quality score of the audience as well as the CTR (click-through rate). It also helps you formulate ads which are more directly targeted and land on similarly well targeted landing pages.Reviewing the used keywords: By reviewing the keywords which you have already used in your ads, you can identify the ones which are under-performing and remove them as well.