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To have a good online presence one needs a good website. A website is basically a collection of WebPages that tells everything about what your business is into, basically the website of your firm, your work and whatever your business is indulged in, available to your consumers every hour, every day. It is your website, that is actually is the interface, which, in most cases is the primary platform for interaction between the consumer and you. In this module, you will learn how to create your own website from the very beginning. You, yourself get to plan out everything, starting from the design of the website, to the actual look of the template to the minute details of the graphics and even the kind of content that will be on your website. The learning of this module is extremely important for everyone who wants to do something in the bloggersphere or wants to have their own website, and not just that this module will further help you in getting a better understanding of the modules that will later follow up.

Selling online is both an art and a science. And the one who masters all the techniques that are beneficial for the working of an e-commerce website is the one who rules the E-commerce world. There is a whole digital world of E-commerce websites, but obviously, all of them dont earn equally, some are not able to earn even this much that at the end they have to shut down while the others flourish, this is because of the science of online sales. We, here at Digital Technology Institute ensure that all our students are proficient in this module. The module includes all the basic tactics needed to generate good online sales. This includes the various types of layouts, the various ways in which you can optimize UI and UX, the various ways that help in knowing and using the power of visuals, Guerrilla marketing and the knowledge of a whole lot of tools that can help you as digital marketers to generate a whole lot of sales that would, in turn, help the business grow and expand.

Let us just take some statistics. How many of us still go to our desktops or laptops to browse for products online? Not many for sure. This is the very reason why everyone is coming in with applications on phones. Because if people arent moving with time, if not ahead, they surely are going to be left behind. This is the very reason why every digital marketer should have the know-how of Mobile Marketing. Mobile Marketing basically is about bringing in the websites, the different search engines, and applications to be able to be customized to be suitable for mobile. This module will help you get the latest knowledge about how to customize not just your strategies but even your skills in accordance with the worlds latest trends so as to make your blogs, websites, and campaigns mobile friendly. As Digital Marketers you should know what exactly your audience wants and needs, and make your campaigns in accordance with that because most people search for things online on their mobile phones and not desktops anymore. This is the very reason why every website, these days has become responsive.

As important as it is to set up a brand, it is even more important to manage its reputation once it is created and working. Because once set up, there are a lot of reasons because of which the chances can develop that hamper the brands reputation. Doing this is many a time misconceived as Social Media Monitoring, but that is not just about it, the field has a lot of gravity to it and is extremely important for any business to sustain for long because even in the online world, there are many people or rival businesses that will try to bring you down, to win from them is not an easy task.This module will help the students know all that there is in this very field. They will be taught about the process of removing all the negative comments and creating a positive reputation by monitoring the brands image. The module is of extreme importance in todays date and is essential to every business, be it a small scale business or a large enterprise. This is so because the best kind of advertising is giving quality to your customer, and showcasing that quality to the world via online reputation management.