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The Social media marketing has a strong attention on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media definitely has a rightfully earned place in this list. Social Media Marketing is the use of social media platforms and websites to promote a product or service. That means all sharing of information and appointment with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the consciousness for a product or brand.

Content marketing is the art of using valuable and storytelling information to increase brand consciousness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. content marketing Since Content Marketing strongly relies on content distribution, content marketing can rarely be seen totally separated from other types of digital marketing that can fill the content distribution part.

While SEO describes the process of getting unpaid traffic from search engines SEM refers to the paid traffic from search engines. The most common form of search engine marketing is maybe Google Adwords for the simple reason that Google is by far the most used search engine. In SEM the marketer generally pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases. SEM is a form of Pay-Per-Click advertising.

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser is limited since he only pays for conversions. Affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue according to their contribution. Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other peoples products to their audience.

Email marketing is the act of sending a profit-oriented message, typically to a group of people, using email. In its wide sense, every email sent to a probable or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or seek sales or donations, and is meant to build faithfulness, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Facebook has more than 500 million active users. 50% of these active users log on to Facebook in any given day and spend an average of 55 minutes using its services. Facebook users spend much more online than the average internet user. Every month, more than 250 million people engage with Facebook on external websites. There are more than 200 million active users currently accessing Facebook through their mobile devices. 4 Social Media consulting can help you optimize your Facebook Fan Page and engage your targeted audience on Facebook in a way to progressively build a loyal fan base of potential customers.

Twitter now has more than 1 billion registered users. Twitter has become one of the most popular social networking services and has created many business growth opportunities for major companies who have taken their brand marketing from TV and Radio to the internet. With Twitter, what used to cost thousands of dollars a day in advertising with conventional media is now costing little to nothing! We help you engage in successful Twitter marketing.

YouTube is now the second largest search engine, according to com Score, with 50% more searches than Yahoo! And 180% more searches than Bing. YouTube has 300 million visitors every month who watch more than 12 billion videos. The average person spends 15 minutes a day on YouTube. Over 3 million people are an auto-sharing video to at least one social network. On Facebook alone, 46.2 years worth of minutes of YouTube videos are watched every day. 4 Social Media consulting can help you optimize your YouTube Channel and engage your targeted audience on YouTube, as well as leverage your video presence with organic search listings on Google. This is a highly effective method of gaining visibility and market share.

73% of activity online is in one way or another "related to local content".85% of Internet users in the U.S. gather shopping information online, and of those consumers, 51% explicitly characterize their behavior as "Shop Online, Purchase Offline". 70 percent of online searchers will use local search to find offline businesses. 43% of search engine users are seeking a local merchant to buy something offline. The Kelsey Group reports that 74 percent of Internet users perform local searches. Being located in the top listings on Google maps, in addition to organic video listings and a local-oriented word press blog is a powerful trio that will point a spotlight on your business locally. Our Consultants will show you how!

The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. Executives from all Fortune 500 companies are LinkedIn members. The number of monthly visitors at LinkedIn.com keeps on growing at a spectacular level. As you can see from these facts, these services are truly no longer optional for forwarding looking businesses. The options are to work with 4 Social Media consulting to establish a competitive advantage over your market now or try to play catch-up later. Part of the problem that most businesses owners have is that they find it difficult to allocate their time to develop an effective marketing program. Let alone dedicating time for the learning required to know how to do Social Media Marketing for your company. Our social media marketing consultants can develop a custom online marketing plan using the most appropriate combination of Acme Components above to meet your current goals. We will also organize the resources to execute it so it generates results cost effectively without impacting your focus as the business owner. Which is the important activity of managing your business?