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Deliver your message all over town and get mass audience exposure. Bus advertising is a powerful and cost-effective form of media that offers a great way to reach the urban audience through the day and night. As buses circulate the city landscape and outlying suburban areas, your message is seen several times by thousands of people in cars as well as by pedestrians. From full bus wraps

For the eye grabbing media campaign advertisers now have the option to wrap an entire bus to highlight their brand message.

Benefits

• Penetrates every part of a community with dynamic displays
• Delivers high-profile exposure near point-of-purchase locations
  
• Generates quick recall which establishes brand awareness
  

to interior cards and LED displays, Globals bus media offerings are tailored to accommodate every advertising budget.

Take your message directly to the audience. Mobile billboard advertising allows for your message to be delivered directly to your audience. They can be used as a substitute where static billboards are non-existent or the inventory is booked and unavailable. With full control over the routes they drive (or locations they park) and the hours they operate, mobile billboard advertising provides highly effective and targeted media campaigns. Mobile billboards create a buzz and are excellent for trade shows, product launches or grand openings, recruitment campaigns, directional response, or simply branding.

Global Advertisers specializes in mobile billboard advertising; you tell us who the target audience is and the goal of the campaign, and we will do the rest. We will custom design the campaign to reach your audience through targeted routing and hours of operation. You have found your media partner Global Advertisers

Benefits

• Mobile vans are the most flexible among OOH advertising properties.
• They can be used to create buzz in the market, or be skewed to reach a specific demographic target. It can also be used geographically by providing coverage in and around specific venues such as schools, sporting events and conventions.
• Mobile vans draw attention to a message by bringing it directly to the consumer Creative possibilities include embellishments, interactive displays, and promotional programs Distribution
• The vehicle is driven along a specific route or to a certain location and parked

The neon sign boards are designed especially for the highways, markets and busy roads. The appeal and attractiveness of these neon signs is enhanced with graphics.

An outdoor kiosk interacts with users in a friendly, easy-to-understand context. Kiosks do not take much space and can therefore be placed at junctions, malls, entertainment complexes and even highway dividers. The repetition of illuminated kiosks tends to reinforce the brand message in the mind of the target audience.

Numerous studies have revealed that the brand preferences of train commuters are influenced in meaningful ways by platform advertising. To study the dynamics of train commuting and its affect on rail advertising, Global Advertisers launched a long-term insight program, Mumbai on the Move, which aims to uncover the mind and mood of Mumbai commuters that pass through stations on the Central, Western and Harbor lines.

A combination of an online survey, eye-tracking and new-age technology is used to arrive at actionable insights that contribute towards Globals media planning efforts, and also helps Global gauge the effect of different kinds of platform advertising on commuters.
The study showed that on an average 11.9 minutes is spent on rail platforms by the average commuter daily, with 21 per cent of that time spent on looking at platform ads. Brand preference grows 9 per cent after just three minutes of ad exposure on the railway platforms.

Benefits

• Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals
• Offers face-to-face impact in trains, on platforms, in waiting areas, and high-traffic corridors
  
• Delivers messages in an uncluttered, visually stimulating environment
• Provides impressions in upscale areas often unreached by traditional out-of-home displays.