At HCF, brochure design is serious fun. It is serious because we are dealing with your brand, your baby, and it is fun because we love to tell your brand story as creatively and interestingly as possible. The design and concept is carried forward and retained through the brochure so even the last page retains the narrative built by the cover page concept, thus giving your target audience the consistent and professional experience of your brand.

the culture at hcf is to think strategy, no matter how small the creative deliverable. we always ask ourselves, can we extend this creative communication seamlessly to other channels? can the idea be developed to include other creative campaigns? the result? our highly successful multi-channel integrated marketing campaigns for brands like alife, kalpana agarbatti, vasant masala and cravon to name a few.

If you are asked to imagine your brand or your product as a celebrity, who would it be? Would it be a movie star or a sports star, is it a serious or a fun product, what is its personality? There is a chance that when you ask yourself these questions, you may end up identifying something interesting about your brand or product that can take your packaging design a notch higher. Whenever a good agency finds a brand that allows them to create this space, it grabs the opportunity with both hands. Try it, its fun.

HCF startup strategy

Team HCF holds a considerable experience in handling brands that are starting out, and creatively leading them through the entire brand lifecycle. With the help of our specialized marketing strategy, we have helped brands like Kalpana Incense, Alife, Cravon, Kivo, and Mint More to name a few.

Celebrity brand endorsements need a detailed understanding of the brand personality and whether the celebritys persona matches that of the brand. HCF analyses the brand match closely before engaging celebrities with the brands. So the choice is never random. Be it our latest Alife Soap TVC involving Bollywood star Bhumi Pednekar or Valinta TVC led by Hina Khan, the famous Akshara of Ye Rishta Kya Kehlata Hai, the seamless brand connect with the celebrity is evident.