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India is well known for its tradition and so is its tradition of cooking with earthenware. It’s an age-old concept that has deserted with time. This golden concept was then washed over by modernization as we moved to the stainless steel or bone china or melamine era.
One can get a rare antique of an earthen pot in a few homes these days, the reason being its natural benefits. Earthenware has tremendous health benefits. Cooking food with it embarks nutritional value of the clay to the food. The porous material of clay helps water seep through it, letting you enjoy the mildly cool water. Not only this, but the mineral composition and porous nature of clay pots and other clay products also accentuate the flavour of the food we eat.
Mitticool is all about re-growing these rich lost roots of Indian culture into the modern environment. Mitticool prides its initiative on preserving our old culture. We produce clay products and clay pots that lead to a healthy, natural life and also revive our rich tradition.
A man with vision, mission and ignition Mr Mansukhbhai Prajapati is a small-town man with big dreams. And true to his dreams, he is progressing well on this path. His dream child, Mitti Cool, is an attempt towards connecting mankind more irrevocably with clay and soil. He is already paving the way for Mitti Cool to go both national as well as international. Though some traces of clay products can still be seen in some parts of the core and rural India, time has made its memories fade in the population’s mind. Mr Prajapati aims to refresh these memories and remind people about the benefits and uses of clay products.
Originally hailing from Wankaner, Gujarat. Today Mansukhbhai Prajapati is a successful entrepreneur who relished the idea of modernizing the knowledge that the craftsmen of this country carry. But who can imagine him being a boy who was initially working at a tea stall? Soon, he ditched the tea stall to work in a factory, but all along he really dreamt of creating his own machine like a Tawa (flat iron plates used for baking bread) with clay.
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