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Customer service outsourcing has gained immense importance in recent times. Performance pressures due to economic uncertainty are leading companies to concentrate on their core competencies. Companies also realize the importance of enhancing the customer service experience at every touch point in order to remain relevant, build lasting relationships with consumers, increase customer loyalty and develop brand advocates. Customer service outsourcing helps improve customer satisfaction levels at reduced costs, as companies need not develop and maintain in-house capabilities, and can instead employ the services of outsourcing specialists.
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