Manufacturers of vitreous tiles have a prevalent optimistic mood regarding the market growth. Explaining the phenomenon, Rajesh Kumar details "Texture, dimension, color and design will be driving innovation moving ahead and role of technology will play a crucial part. In the nearly 16, 000 crore tile market in India, vitrified floor tiles have a 48% share. The view is shared by others in the vertical. "The market is doing very well, Indian Tile industry is worth Rs.18, 000 crore, out of which almost 50% share is with vitrified tiles. At present, we hold 22% share in the organized sector of Indian Tile industry. With the expansion of our manufacturing capacity at Dewas unit in Madhya Pradesh, we have become India's largest tile manufacturer with manufacturing capacity over 54 million sqm. We expect to generate over Rs.100-150 crore revenues annually, once the Dewas unit reaches peak production, " expresses Ravi Aravamuthan.
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