We all know that, marketing is the backbone of any business, it is therefore the companies who market themselves well, gets their brand popular and know to many people. However, with the advent of Digital technology, marketing process also witnessed massive change in its approach and processes. Affiliate marketing pops up from the digital technology, making it one of the most sought after marketing system in today's time by small as well as large companies. Digital marketing has opened up, unlimited possibilities to the marketers. Multiple social platforms got popular categorizing users on many parameters, such as FaceBook for general users, home users with household related affairs, Linkedin for Professionals, Corporate and Business users. This helps the businesses, in targeting them with specific purpose for their specific products as it becomes very easy for them to do so. Using Affiliate marketing, it is possible to get an access to the real data of users, consumers and customers. One can make best use of the creative ideas to design multiple attractive campaigns and capture the data.
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Rajesh (Omniscient it Solutions)
4/28, W.E.A, Saraswati Marg,
Karol Bagh, Delhi, India
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