Pure Jawels

ABOUT PUREJEWELS

Welcome to PureJewels, where creativity, crafting skill, and care for the environment meets together to create beautiful lab-grown diamond jewelry. Since 1968, we’ve built a strong reputation in the jewelry industry, offering customers with stylish, eco-friendly, and affordable luxury products.

Our Legacy of Craftsmanship & Innovation
Founded in 1968 in Bhavnagar, India, pure jewels began as a small mined diamond business - cutting and polishing business, serving merchants and jewelers with unmatched precision and craftsmanship. Our dedication to high-quality diamonds quickly earned us a reputation for excellence, leading to expansions in Mumbai and Surat by 1970—establishing us as a trusted name in the diamond and jewelry industry.

As consumer preferences shifted towards ethical and sustainable alternatives, we embraced innovation. In 2018, Pure Jewels pivoted to lab-grown diamond jewelry , combining advanced technology, sustainability, and timeless beauty. Today, we are proud to offer exquisite lab-grown diamond rings, earrings, necklaces, and more, crafted with the same commitment to quality that has defined us for over five decades.

Quality & Craftsmanship you can Trust
At Pure Jewels, we don't only make diamond jewelry - we create luxury that reflect our dedication to exceptional craftsmanship and careful attention to every detail. Whether it's a lab grown diamond ring, a beautiful pair of earrings, or a custom designer necklace, our skilled team makes sure that every design we create should be flawless (perfect).

We offer only the finest lab made diamonds, which resemble natural diamonds properties in every way physically, chemically, and aesthetically. This guarantees that our jewelry will shine and lasts as long as the finest natural diamond will.

Our commitment to quality is evident, from choosing the finest materials to the final polish that brings out the diamond’s natural brilliance/sparkle.

Our commitment to sustainability and ethical luxury
We are proud to be a leader in the lab-grown diamond industry, offering an environmental friendly and ethical alternative to mined diamonds. Laboratory grown diamonds are created in a controlled environment using advanced techniques such as CVD (Chemical Vapor Deposition) and HPHT (High Pressure High) Heat), which provides a sustainable choice to the customers without sacrificing the beauty & quality.

When you choose lab made diamond jewelry, you’re not only buying a beautiful piece of jewelry, you’re also contributing to a brighter future for our planet. Laboratory diamonds prevent environmental impacts due to frequent mining, such as soil erosion, water pollution and use of harmful chemicals. In addition, these diamonds are conflict-free, which means that every purchase promotes ethical and fair sourcing practices.