Maida: Maida is used by bread manufacturers, biscuit manufacturers, for household use, halwais, confectioneries, cereal based breakfast, protein rich food manufacturers. Bakeries (Bread/Biscuits/cake) are the largest consumer for wheat flour. Other consumers are Hotels & Restaurants, canteens of big industries, military establishments, and government purchase and grocer shops.

Apart from bakery products, there are many other food items like sweets, macaroni, vermicelli etc. All these products also need wheat flour as raw material. The shops of halwais and unit making instant food mix like gulab jamun mix, jalebi mix, vada mix, dosa mix etc., can be major buyers for products of roller flour mills.