Arguably India’s most sought after energy drink, Cloud9 hasn’t just captured a sizeable market share, but also people’s tastes. Today, Cloud9 is available in more than 80,000 outlets, 30,000 shops and in the country’s finest hotels and bars. Owing to the success of its energy drink, Cloud9 also launched the nation’s first 100% caffeine-free drink. Along with its premium range, the company has also ventured into pure packaged drinking water and will soon launch its new carbonated drink, Shout in 4 lip-smacking flavours. In case you were wondering how we’ve garnered such a following in just a short span of time, the onus goes entirely on our marketing endeavours. Events such as the Sahara Star pre-launch on 11th September, 2008 generated massive curiosity amongst the guests, which eventually had them associating the drink with a “New High”. Our unique Pomegranate flavour was launched by the vivacious Shilpa Shetty, which was then soon followed by a massive and successful outdoor campaign for the Premium variant, titled “Drive for 30 Hours with Cloud9”. Goldwin Healthcare Pvt. Ltd. wins the Frost & Sullivan 2011 Product Excellence Award of the Year in the Indian Energy Drinks Market Mumbai, India, 3rd April, 2012 – Goldwin Healthcare Pvt. Ltd. has won the ‘The 2011 Frost & Sullivan Product Excellence Award of the Year’ in the Indian Energy Drinks Market category. The company, through sheer grit and determination, backed by extremely smart branding, has emerged a key innovator and value-for-money provider of energy drinks in an extremely short span of time. These attributes have gained the consumers’ approval and enabled Goldwin Healthcare’s Cloud 9 energy drink to become a brand of choice in an exceptionally challenging environment. Goldwin Healthcare’s success story is about the remarkable achievement by an Indian firm that has taken on global giants to emerge as a strong contender, both nationally, and soon internationally, in the energy drinks market. With the advent of the functional beverage category in India over the last decade, the energy drink segment came to the fore as a popular choice. However, due to lack of awareness and much speculation on the health hazards of ingredients such as caffeine and taurine, the energy drink market faced tough obstacles. High prices of such drinks, which were primarily imported, further added to these perceptions and thus increased the challenges. In such a scenario, manufacturers are required to not only remain price-sensitive and use healthy ingredients, but also focus on growth through targeted marketing and awareness campaigns. For domestic suppliers, especially, this has been an uphill task as only few manufacturers have managed to develop and maintain market awareness and increase consumer interest in these products; thereby, overcoming the most pertinent challenges. Goldwin Healthcare is a key example of a company that not only identified a potential market opportunity and optimized it, but also understood the true potential of Indian entrepreneurship.

Arguably India’s most sought after energy drink, Cloud9 hasn’t just captured a sizeable market share, but also people’s tastes. Today, Cloud9 is available in more than 80,000 outlets, 30,000 shops and in the country’s finest hotels and bars. Owing to the success of its energy drink, Cloud9 also launched the nation’s first 100% caffeine-free drink. Along with its premium range, the company has also ventured into pure packaged drinking water and will soon launch its new carbonated drink, Shout in 4 lip-smacking flavours. In case you were wondering how we’ve garnered such a following in just a short span of time, the onus goes entirely on our marketing endeavours. Events such as the Sahara Star pre-launch on 11th September, 2008 generated massive curiosity amongst the guests, which eventually had them associating the drink with a “New High”. Our unique Pomegranate flavour was launched by the vivacious Shilpa Shetty, which was then soon followed by a massive and successful outdoor campaign for the Premium variant, titled “Drive for 30 Hours with Cloud9”. Goldwin Healthcare Pvt. Ltd. wins the Frost & Sullivan 2011 Product Excellence Award of the Year in the Indian Energy Drinks Market Mumbai, India, 3rd April, 2012 – Goldwin Healthcare Pvt. Ltd. has won the ‘The 2011 Frost & Sullivan Product Excellence Award of the Year’ in the Indian Energy Drinks Market category. The company, through sheer grit and determination, backed by extremely smart branding, has emerged a key innovator and value-for-money provider of energy drinks in an extremely short span of time. These attributes have gained the consumers’ approval and enabled Goldwin Healthcare’s Cloud 9 energy drink to become a brand of choice in an exceptionally challenging environment. Goldwin Healthcare’s success story is about the remarkable achievement by an Indian firm that has taken on global giants to emerge as a strong contender, both nationally, and soon internationally, in the energy drinks market. With the advent of the functional beverage category in India over the last decade, the energy drink segment came to the fore as a popular choice. However, due to lack of awareness and much speculation on the health hazards of ingredients such as caffeine and taurine, the energy drink market faced tough obstacles. High prices of such drinks, which were primarily imported, further added to these perceptions and thus increased the challenges. In such a scenario, manufacturers are required to not only remain price-sensitive and use healthy ingredients, but also focus on growth through targeted marketing and awareness campaigns. For domestic suppliers, especially, this has been an uphill task as only few manufacturers have managed to develop and maintain market awareness and increase consumer interest in these products; thereby, overcoming the most pertinent challenges. Goldwin Healthcare is a key example of a company that not only identified a potential market opportunity and optimized it, but also understood the true potential of Indian entrepreneurship.