Sai Asmi International

Habibganj, Bhopal, Madhya Pradesh

At PURE & SOFT, extra care is taken to keep things as natural as possible, the way Mother Nature intended for them to be. In our quest to provide you wholesome goodness, whole wheat grains are sourced, directly from the farmers. PURE & SOFT Chakki fresh Whole Wheat flour is made from grains that are heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using a traditional stone-grinding process which ensures that PURE & SOFT flour contains 0% Maida and is 100% whole Wheat flour. By ensuring that all the nutrients of the grain stay intact and protected in our packaging, we deliver the freshness of the fields combined with the power of the whole wheat The dough made from PURE & SOFT flour remains softer for longer. This means you some soft, fluffy rotis to your family which powers them through their dayl

PURE & SOFT atta is a premium quality atta made from the King of Wheat It is 100% MP Sharbati wheat which is harvested in the Sahara region of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel. Our experts hand-pick Sharbati wheat grains which are consistent in size and blessed with a golden sheen, that makes Pure & Soft Premium Atta, truly Premium. This is why ronis made from Pure & Soft premium Atta have a delightful aroma and stay softer for longer. Combined with Pure & Soft's process to lock in the nutrition of the wheat, we ensure your family gets the best taste as well as nutrition.

Wheat bran is one of three layers of the wheat kernel. It's stripped away during the milling process, and some people may consider it nothing more than a byproduct. Yet, it's rich in many plant compounds and minerals and an excellent source of fiber. Wheat bran is a good source of many nutrients and protein and relatively low in calories. It's a very good source of dietary fiber as well.