Acumen Consulting Ltd

1 Sandall Road, London, United Kingdom

Internet marketing is a tremendous business development tool that sits along traditional marketing methods. It is your window to the world and to potential customers and gives businesses of any size access to mass marketing at an affordable price.

Search Engine visibility is the key to online success as customers are increasingly accessing websites by using online search engines rather than the web address.

PPC allows one to target potential customers actively searching the web for a specific product or service. It is a search engine marketing service where advertisers only pay when users ‘click’ on an advert to visit their website.

Providing your products or services by email can be a powerful and flexible form of direct marketing. Your message can be tailored to your customers and it can be communicated quickly and cheaply. Email marketing is governed by data protection, privacy and ecommerce laws and thus a campaign needs to be planned carefully.

A business plan describes the businesses current status and plans for several years into the future. It identifies future opportunities and sets out the financial, marketing and operational strategies that will enable the organisation to achieve its goals.

Corporate strategy is one of the key elements in the management of a business. It is an essential tool that provides the overall direction for the business and due to its importance should be developed and planned by the head or CEO of the business.

The Marketing Plan is best seen as an internal reference document that is used by your business to execute the marketing strategy. It will set out clear objectives and the mechanics required to implement them.

We can assist your business by taking care of all or some of your bookkeeping and accounting needs, for an agreed fixed fee. First we will meet to get a full understanding of your business and requirements. We will then tailor a solution so that you get exactly what you require.

Strategic financial management and planning to meet the challenges and business objectives is often ignored. Experienced and independent external advice can help provide the sound financial management every business needs.

In an economic downturn one of the first areas in a business that is cut back is marketing. Budgets are slashed and the marketing headcount reduced as businesses get ready to ride out the storm. This is understandable given that most businesses see a decrease in demand and a need to reduce costs to help boost the bottom line.

Acumen Consulting provides cost-effective marketing solutions and management services tailored to support small and medium sized businesses.

Acumen Consulting can provide a solution to this problem by acting as your company’s ‘outsourced marketing department’ providing effective development, management & delivery of all your marketing and communication needs BUT at a lower cost.