UltraTech Cement Limited Ujjain, Madhya Pradesh

manufacturer, with an aggregate grey cement capacity of 13.41 million tonnes per annum spread across India with implementation of ongoing modemisation and capacity expansion projects through removal of bottlenecking. To fulfill customer needs in niche segments, Birla White has introduced two new products - Birla White GRC (Glass Reinforced Concrete) and Birla White Wall Care Putty and the Birla White Glass Reinforced Concrete. With a rising demand from customers for quality and standardisation, Birla Ready mix has an edge with quick and prompt delivery of fresh factory-made concrete, delivered at the customer's site. The plants are located close to sizeable limestone mines and are fully automated to ensure consistently good quality. Grasim has procured railway wagon rakes to ease the problem of movement of cement besides saving on transportation cost. The company has a captive jetty having dry cargo capacity of 3 million tones per annum.

Anhydrous aluminium chloride is the principal catalyst used in the Friedel-Crafts reaction, both acylations and alkylations. The product also finds application in the manufacture of Ibuprofen and other bulk drugs, ethyl benzene, isopropyl benzene, titanium dioxide, hydrocarbon resins, terpene resins and polybutenes. The Friedel-Crafts reactions are used, for example, in the preparation of anthraquinone for the dyestuffs industry (phthalo-cyanine blues and greens) from benzene and phosgene.

Rayon, the VFY unit of Aditya Birla Nuvo, is a major player in the Indian viscose filament yarn business. The unit enjoys a 43% domestic market share, making it largest producer of viscose filament yarn in India.Raysil'(formerly RayOne), the viscose filament yarn is available in more than 600 shades. The yarn comes in a wide array of colours, including natural whites. It ranges from the purest tints, through medium tones to vibrant deep shades in fine to coarse deniers ranging from 75 to 1200

extiles has provided the evolving Indian fashion industry with an international edge with its product portfolio containing 100 per cent pure linen sourced from French and Belgium flax. The company also offers other blends with lyocell, silk, rayon and wool cotton. Even at the intricate stages of dyeing and finishing, new techniques are continuously developed to add brighter colours and more innovative textures to the finished product, and topped off by the most delicate finishing technology from Italy.

A versatile and easily blendable fibre, VSF is used in apparel, home textiles, dress material, knitted wear and non-woven applications. Grasim offers the entire range of cellulosic fibre under the umbrella brand 'Birla Cellulose'. Our fibres can be used in their 100% form, or can be blended with all natural and synthetic fibres for enhanced comfort, feel and lustre.