Add gorgeous, natural color to your smaller cement and masonry projects with NewLook CEMENT COLOR. The premium synthetic iron oxide powder is an integral color additive used to create colored concrete and for tinting a wide range of materials and mixtures. It mixes into any concrete mixture, transforming it into an aesthetic design feature for building and paving projects or to increase curb appeal around the home. A ready-to use integral concrete color solution, NewLook CEMENT COLOR can be mixed into any 94 lb. bag of cement mixture, or other bag sizes depending on color strength. Refer to the technical data sheet for mixture ratios and dosage strength.