The stand up pouch is an environmental improvement on the transportation of water one truckload of the SUPs filled with water is the equivalent of 20 trucks full of bottles. When full, they create a unique box shape meaning they can be stored closer together with less wasted space. The pouches are also re-usable.The market for flexible packaging for liquids has grown immensely and continues to do so and the Flex-up pouch stands out both environmentally and functionally in this highly competitive in this market. The pouches are extremely versatile with huge potential due to the fact that they can withstand temperatures from as low as -40c up to 100c.