Kissproof Liquid Matte goes on liquid and dries matte. With all-day coverage in just one pigmented application, Eat, drink, sleep, kiss, and swim without worrying about your lips coming off. Liquid matte smooth formula cruelty free smudge-freewaterproofcruelty freePro Tip: To remove, use a natural oil such as olive, baby oil or coconut oil and a makeup wipe!