he rise of urbanization in Asia Pacific, Middle East and ever increasing population and increasing dependency on packaged foods, drinks & other products are the three main factors which are leading to exponential growth of Shrink Sleeve Labels in the market. Other factors such as brand competitiveness, cost efficiency, and on-shelf appeal also contributed to the growth.Most of the packaged goods are sold mainly due to their attractive packaging so require high quality printed labels. These highly attractive sleeve labels are printed on a flexible shrink film reduces in size through the application of heat, thus making to match the size of the product and providing a better look and feel. In many cases, these films work out more competitive that conventional self-adhesive film labels due to the absence of release liners, adhesives etc. The additional decoration capabilities of cold foil stamping, metallic colours, special varnishes etc. really make the look and feel of the shrink sleeve as luxurious as a film Self-adhesive label.
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Ajit Bhardwaj (VINSAK INDIA)
Plot No.4, Pace City, Phase – 1, Sector -37, Gurgaon, Gurugram, Haryana - 122004, India
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