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A creative with a defined strategy is called advertising. Strategic Branding is a persisting plan for augmentation and development of a successful brand. The focal point of the strategic branding is helping a company/organization to achieve its long-term objectives. A precise and well-executed strategy touches every aspect of a business. It is linked directly to consumer needs, emotions and competitive environments.
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The power of a video and film originates from the might of a pen. Corporate video or presentation is usually made in a specific corporate or B2B environment, which is intended for a limited or niche audience. The content of the video helps in subtly promoting services, products or the profile of a company. Corporate video is also used for training and promoting the CSR activities of a company.
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Events turn business into brand. Event management is more than the application of project management for creation of large scale events such as conference or conventions. The process involves an in-depth analysis of the audience, formulating the concept of the event, planning and coordinating the logistics and technical aspects.
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Find the right channel for communication, and nothing will keep you from achieving your goals. Being the centre of attraction, never away from the eye of your customers and reaching them via computers, tabs and mobile phone; this is power of social media. Marketing strategies for social media are centred on consolidated efforts to publish content which attracts attention and encourages sharing. In layman’s terms, social media is the new word-of-mouth publicity. A strong presence on social media helps brands to directly connect with their audiences, understand their expectations and solve their grievances.
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Packaging makes a product special, it should reflect the story of the brand. As a product manufacturer, the biggest challenge is to draw customers towards a merchandise and eventually buy it. Attractive packaging is essential in helping a brand grab eyeballs instantly. In the current competitive market scenario, smart packing gives brands an edge over its rivals.
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Today, White Canvas has earned world fame in developing error-free, innovative, class-apart software solutions for their clients. When you want to maximize your ROI on IT investments; then think about White Canvas , the penultimate business software development Company. Your ideas and our technology will synchronize for fastest and most appropriate results.
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Web Design is an umbrella term which covers numerous aspects of production and maintenance of website. Web design and development broadly includes page design, interface design, user experience design and search engine optimization. Broadly, web design describes the front-end and development addresses the back-end.
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Create stable relationships with customers; flings never get you anywhere. A planned marketing approached centred on the creation and sharing valuable, consistent and relevant content for attracting and retaining a niche audience – and, thereby driving profitable customer action.
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In the age of technology there is constant access to vast consumer base. Mobile phones are the new rage; it connects the world together. From ‘connecting people’ to ‘if you don’t have a smart phone, you don’t have a smart phone’, mobile technology has become ubiquitous. From being pre-installed features, apps are now readily available for download. Mobile phones have changed the way people shop, read and interact. Therefore, apps are the need of the day.
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Never let the world forget what you are, it will be your guiding light. The brand identity is your trajectory; it is the path which leads the brand towards its ultimate goal. A defined direction will help the organization understand its available options. Identity design defines a brand’s personality; it helps in establishing a unique position for the organization amongst competition.
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Doors are only meant for people with no imagination. The process of turning original and imaginative ideas into reality is Creativity. The skill to identify markets and people in unique ways, recognizing patterns, forging connections between unrelated phenomena, and thereby, generating effective solutions.
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Design is the silent (yet, most effective) ambassador of your brand. The most crucial touch points with the real-world are stores, showrooms and offices. They are reminiscent of a person’s brand experience. These are the ventures where the actual end user immerses himself/herself in the world of the brand. A potential customer, make full use of their five senses to assess the brand style. It is imperative that the space branding should visually address the brand image, and its elements should be visually appealing and communicatively effective.
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