We are all social beings & what's better way to reach out to our customers on social platforms where they spend most of their time online- getting information, making choices & discussing their preferences and The power of social media is far reaching and has got immense scoop for marketing, this is because every being on this planet today on the social media sites. This makes it easier to catch hold the correct audience needed to market the product or service. Social media marketing is used by all the companies to carry out digital marketing.