Top 5 E-commerce Technology Trends That Will Shape Your Business

Global sales in the e-commerce sector have exceeded 2 trillion US dollars. The lock down period during the COVID-19 pandemic, along with the pandemic's acceleration of the shift away from physical stores, has resulted in a surge in online sales.

This article will assist you in researching the E-commerce technological trends that will influence the success of your online store. Take a look at the top 5 e-commerce technology trends:
 

Mobile E-commerce :- 

Mobile shopping commerce has shown potential growth. In the past four years, mobile sales have climbed by 40%. A growing number of websites are now mobile-friendly as a result. Companies are enabling E-commerce for a wider audience by taking this action and simplifying it.
 

Augmented Reality :- 

Second, on the list is augmented reality. Particularly when it comes to internet purchasing, augmented reality has evolved into a significant game changer. It makes it possible for online buyers to picture the item they want, whether it is footwear or furniture. 

Customers may now visualize for themselves how they would appear while wearing a specific item before using the "Buy Now" button. This helps online shoppers get past the difficulty of not being able to see things in person, elevating comparison shopping to a whole new level.
 

Social Media In E-commerce :-

Social media has altered many aspects of daily life, including how you shop. This is an excellent chance for brands to consider how to enhance their social media presence, which is a terrific way for brands to be found.

Social media platforms are now heavily involved in the realm of e-commerce with the addition of the "purchase" button on Facebook and Instagram checkout. Social media platform's ability to impact trends in e-commerce will only grow with time.
 

Personalization :-

A personalized online experience is significant, say more than 50% of consumers. Furthermore, according to 74% of marketers, personalization has a "strong" or "intense" effect on strengthening client relationships. To improve the experience of online buying, E-commerce sites have currently embraced this trend.

Personalizing emails sent to recipients or giving the appropriate information to a set of interested customers are two examples of how to do this. Customers will have a better shopping experience and your relationship with them will be stronger if you offer individualized customer service, offer pertinent offers, and engage them through video content.
 

Artificial Intelligence :-

Artificial intelligence and machine learning will be used more frequently as businesses look for new ways to enhance customer service and personalization. Additionally, businesses can use artificial intelligence to better understand their customers and give them the individualized service they want.

Artificial intelligence gives businesses access to customer data, and real-time insider information to improve the shopping experience. With the help of chat bots, businesses can interact with a large number of customers while giving them the impression that they are receiving personalized service and intelligent recommendations based on their responses.