A new, cleaner formula! Instead of having to rely solely on man-made sudsing agents, our favorite ingredient, Aloe, naturally supplies saponins which helps create a gentle lather. Jojoba gives a keratinizing effect that brings out the hair’s natural colors and brilliance. These ingredients also remove even the clingiest oils while simultaneously soothing your scalp. Now featuring Forever™ Essential Oils Lavender oil so you’ll turn even more heads!