Content marketing is a marketing strategy that focuses on thinking, creating, publishing and sharing the content of interest to your audience. To start working with this type of marketing, you need to define two important things that determine how content is generated in your digital strategy.
Define which public you intend to address.
Establish and layout the content you want to share with your audience in its different formats: blog, podcast, videos, etc.
If you establish these bases and generate an efficient purchase cycle you can increase your leads and generate more sales.All these marketing techniques will help you to work the entire user’s purchase cycle. That is the whole process where you manage to convince your buyer persona that he needs your product until he decides to buy it.
What is our Content Marketing Strategy like?
Our Content Marketing Strategy Consists of
Understanding the requirements
The first thing we do to start creating your content strategy is to understand what are the objectives you want to achieve, what is your audience, the main competitors, what are your pros and cons. In addition, before we start we do a content audit and review all your social media status. After that, we propose an action plan to achieve the brand objectives
Ideation of the content
We devise the content based on the research we carry out on your brand and your buyer persona. The content must be specialized for them and have their own characteristics of your company and your social media has to reflect this.
Development of content
After establishing the content strategy, the creation process begins. Our team is responsible for developing all the material and when it is finished and approved by our clients we proceed to apply the strategies.

Content marketing is a marketing strategy that focuses on thinking, creating, publishing and sharing the content of interest to your audience. To start working with this type of marketing, you need to define two important things that determine how content is generated in your digital strategy.
Define which public you intend to address.
Establish and layout the content you want to share with your audience in its different formats: blog, podcast, videos, etc.
If you establish these bases and generate an efficient purchase cycle you can increase your leads and generate more sales.All these marketing techniques will help you to work the entire user’s purchase cycle. That is the whole process where you manage to convince your buyer persona that he needs your product until he decides to buy it.
What is our Content Marketing Strategy like?
Our Content Marketing Strategy Consists of
Understanding the requirements
The first thing we do to start creating your content strategy is to understand what are the objectives you want to achieve, what is your audience, the main competitors, what are your pros and cons. In addition, before we start we do a content audit and review all your social media status. After that, we propose an action plan to achieve the brand objectives
Ideation of the content
We devise the content based on the research we carry out on your brand and your buyer persona. The content must be specialized for them and have their own characteristics of your company and your social media has to reflect this.
Development of content
After establishing the content strategy, the creation process begins. Our team is responsible for developing all the material and when it is finished and approved by our clients we proceed to apply the strategies.