Courage Is Calling & Hooked Combo Book

Courage Is Calling Fortune Favours the Brave (Hardcover) Rs. 130/-

Courage Is Calling : the powerful force that enables us to overcome obstacles, fight for what’s right, do service for others, drive change and, ultimately, become who we were truly meant to be.

Hooked How to Build Habit-Forming Products (Hardcover) Rs. 218/-

Hooked : How to Build Habit-Forming Products which is written by Nir Eyal. The author has discussed building a habit-forming product. If you are thinking to build an app or starting a new business then you should read this book. This book has focus on four principles:-

• Trigger
• Action
• variable Rewards
• Investment

The hooked book has beautifully explained how business tycoons run their businesses and engage with customers by giving variable habit-forming rewards. This book has explained social media like Facebook, Twitter, and Instagram. How do they attract their customer and form the habit to continue using their products? The author tells that when you create a habit-forming product and later in the future if you want to increase the price then it will not affect your customer ratio. According to the author, 79% of smartphone users check their phones within 15 minutes of waking up. It has been believed that we checked our phones nearly 150 times per day.

In this book, the author has explained that making small changes in their habits, can lead to drastic effects in their relationship, carrier, and in your life.