Customer Relationship Management Software

You might be asking yourself, “What is CRM and why does my company need it?” Don’t worry, you’re not alone. Customer Relationship Management is complex and has no singular definition, but it’s more straightforward than most people think. At its best, CRM gives companies information to better understand their existing and potential customers, which can then feed into sales, marketing, and customer service functions. A good CRM system creates a two-way interaction between customer and business.