Digital boards

Listing ID #3654353

Digital menu board is the most effective medium for communication in quick service restaurants. Placed behind the cashier, these boards offer great opportunity for point of sale marketing which is most effective. The underlying principle that works here is that ‘Food is Beautiful’. When beautiful picturesanimated content is shown on high definition screens, the viewer cannot resist the temptation of wanting to try out the food item. High margin items can be effectively pushed using this medium leading to increase in bottomline for the restaurant owner.