Digital Marketing Training

In the six-month digital marketing program, Month 1 focuses on SEO fundamentals and keyword strategy, starting with a recap of SEO basics and studying successful case studies in Week 1, followed by a deep dive into Google ranking factors and algorithm updates in Week 2. Week 3 covers advanced keyword research using tools like SEMrush and Ahrefs, while Week 4 focuses on on-page SEO implementation, optimizing meta tags, headers, content layout, and mobile optimization. Month 2 shifts to off-page SEO and link building, covering basic link-building techniques, advanced strategies like guest posting and influencer outreach, and technical SEO audits. In Week 8, local SEO is introduced, with a focus on Google My Business and local citations. Month 3 emphasizes analytics and content strategy, teaching SEO tracking, content planning, and optimization for high-intent content, as well as Social Media Optimization (SMO) in Week 12. Month 4 delves into social media marketing, covering content execution, paid campaigns, community engagement, and influencer collaborations. Month 5 focuses on PPC and paid marketing, where you’ll learn about campaign structures, ad types, remarketing, and optimization. The final month, Month 6, teaches conversion tracking, performance reporting, and automation, culminating in a hands-on project where you implement a full SEO, SMO, and PPC strategy for a client and present results with measurable impact.