Election Campaign

ELECTION CAMPAIGN PROPOSAL

1. Name of the Party: ............................................................................................

2. Name of the Candidate: ....................................................................................

3. Vidhan Sabha: ...................................................................................................

4. Number of Voters: ............................................................................................

BOOTH MANAGEMENT SOFTWARE

a.  Manage Booth wise Data through Election Campaign Software

Booth wise role & responsibilities and follow

ups & Improvement detail

b.  Budget Management Segment Wise (Pre-Defined)

c.   List of members name (Design-Video Clip, photos, Candidate Photo shoot, Banners etc.) for selection Committee.

d. Area Wise Caste Data & Caste Wise Specific SMS.

e. List of Potential and Week areas with improvement Analysis

f.    Finalization of election tricks & tips by selection committee.

DIGITAL PROMOTION

a.  SMS (Caste / Vidhan Sabha wise) through Software

b.  WhatsApp through Software

c.  Facebook (Social Media) focus on region wise popularity

d.  Editing Video-Clip and Photograph Editing

e.  Slogan, Speech and Songs

f.  Mobile Recharge Coupons

g.  LED Display with Video & PPT @ specific Chowk along with small office setup

PRINT & MEDIA

a.  News Paper Promotion

b.  Print / Electronics Media Selection & Coordination

c.  Batch Printing, Flags, Banners, Posters T-Shirt etx.

d.  Flex Printing (for Chowk, Add Van, Local Meetings & Rally etc.

JAN-SAMPARK ABHIYAN/RALLY

Door to Door Campaign

a.  Youngsters & Senior Citizen

b.  Meeting with Local Leaders

c.  Gift Distribution (Gift items as suggested)

1.  Male  2. Senior  3. Professionals

4.  Female 5. Service-man

PRIME TARGET & STRATEGY BEFORE VOTING

a.  One to one Communication

b.  Coordination with Sarpanch, Ward Councillors, Mukhiya

c.  Survey of the Caste region wise, Leader of the Caste

d.  Time to time update & discussion of Expert Opinion

e.  About Leader (Positive and Negative) Content & Speech

f.  Motivation Analysis of Youth

g.  Campaign of all the colleges Lecturer & Students

h.  Coverage of all the high schools

i.  Small scale business/Industry

j.  Government Proposals

RELIGION, FESTIVALS & HEALTH

a.  Temples

b.  Masjid

c.  Health Campaign

d.  Durga Puja, Diwali, Bhaiduj Poster & Banners etc.

EDUCATION & GIFTS

a.  Digital Education

b.  Drama, Nukkar Natak etc.

c.  Emotional attachment

d.  Favorable rumor

CREDIBILITY WITH VOTERS

a.  Issues and the Campaign Message

b.  Issue Selection

c.  Sociological Research and Message development

DEVELOPING A VOTERS CONTACT PLAN

a.  Persuade target voters

b.  Voter Identification

TYPES OF VOTERS CONTACT ACTIVITIES

a.  Literature Drop

b.  Door to Door

c.  Phoning

d.  Friends of Friend

e.  Preset Events

f.  Paid Media- Television, Radio and Newspaper Advertisements

g.  Internet Web Pages

h.  Single Topic

i.  Action Photos

SELECTION- PLAN & CREATION

a.  The role of the Candidate

b.  The role of the Campaign Manager

c.  Campaign Professionals

d.  Campaign Structure

e.  Material Design

f.  National Materials

g.  Public Events

RESEARCH

a.  Election Rules

b.  Past Elections Vote Analysis

c.  How many voters are needed to win?

d.  Setting a Campaign Goal

DEVELOPING THE CAMPAIGN MESSAGE

a.  A message must be short

b.  A message must be truthful and credible

c.  A message must be persuasive and important to voters

d.  A message must show contrast

e.  A message must be clear and speak to the heart

f.  A message must be targeted