Food Colour

Food coloring, or color additive, is any dye, pigment or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food coloring is also used in a variety of non-food applications including cosmetics, pharmaceuticals, home craft projects and medical devices

• Offset color loss due to exposure to light, air, temperature extremes, moisture and storage conditions
• Correct natural variations in color
• Enhance colors that occur naturally
• Provide color to colorless and "fun" foods
• Make food more attractive and appetizing, and informative
• Allow consumers to identify products on sight, like candy flavors or medicine dosages