Gun Labels For Bar Code

Although most large retailers use the pre-printed product bar-code for identification of the product and price at the checkout, smaller less-sophisticated retailers apply a price label to each item. Such applied labels are also used to indicate perishable item sell-by and best-before dates.

Today, price-marking is widely used in the retail and manufacturing environments. This is largely due to the ability of being able to code individual items whilst on the manufacturing line, or to price each item as it is packed onto store shelves. Some labels allow for both traceability and pricing – and some also allow for sell-by / best-before dates.

THERE ARE SOME PROVEN COMPETITIVE ADVANTAGES THAT CAN BE HAD FROM PRICE MARKING ITEMS USING A PRICING GUN AND PRICING LABELS.

If you use a sale price, regular price our price, special, or sale, two line pricing label the customer is reminded how much they saved every time they see their product while in your store as they continue to shop. The visual reminder continues even once the customer leaves the store for as long as the label remains on the product. The longer a customer can equate savings with your store, the better the chances for more continued repeat business.

Using custom printed labeling is another advantage that helps to serve as a visual reminder as well. Store owners who price mark can score points with customers who want to see the prices of all their items during their entire shop. Typically, older people appreciate this a bit more than younger because they grew up with it more. Those customers with bad eyesight are able to see the prices better if they can bring the items closer to them.

Promotional price labeling has helpful elements that catch the customer’s eye. These types of pricing labels are typically larger, have wavy or serrated label designs, and have attention getting preprinted wording such as SAVE! or SPECIAL. The promotional pricing guns print large, bold numbers.