An Instagram marketing campaign is a marketing campaign that takes place on… you guessed it, Instagram! Basically, it involves businesses sharing content on their Instagram feeds with the intention of achieving a marketing objective. That objective can be broad, like increasing brand awareness, or it can be specific, like generating sales leads for a new product. In either case, the goal is to generate a ton of interest in a concentrated amount of time — and oftentimes, the best way to do this is by sharing interesting, creative, and totally awesome content! One of the most common indicators of an Instagram marketing campaign is a branded hashtag, which helps tie everything together in the app.

An Instagram marketing campaign is a marketing campaign that takes place on… you guessed it, Instagram! Basically, it involves businesses sharing content on their Instagram feeds with the intention of achieving a marketing objective. That objective can be broad, like increasing brand awareness, or it can be specific, like generating sales leads for a new product. In either case, the goal is to generate a ton of interest in a concentrated amount of time — and oftentimes, the best way to do this is by sharing interesting, creative, and totally awesome content! One of the most common indicators of an Instagram marketing campaign is a branded hashtag, which helps tie everything together in the app.