Did you know? Your baby blinks less often, tears less and it takes time for her eyes to develop blink reflex. This makes it easier for unwanted substances to cause irritation. That's why Johnson's baby shampoo is specially designed to be gentle & mild to the eyes as pure water. It’s No More Tears formula cleanses gently and easily, leaving your baby’s hair soft & healthy. Designed with NO MORE TEARS formula, to be mild as pure water to baby’s eyes