A fibre that’s soft, shiny and long that can be spun into coarse, and made into strong threads. Jute is also known as the Golden Fibre, not only because of its colour, but also because of its importance in many ways. The strength and durability of Jute makes it the apt material for industrial purposes, particularly shipping products and materials. When it comes to production and usage Jute is placed second with cotton being the first. Jute is also an environmentally friendly material.