It all started from making fabrics. Great Fabrics, soft, rich & textured bases with a range of wide weaves, patterns & prints.
It was 2017 when the Idea of making a good fabric came & we chose premium category clothing manufacturers. Our quality got appreciated & after a couple of good years, we reached to various corners of INDIA.
When the industry was struggling to deliver value in Medium priced apparel brands. We observed that there is a big gap created, where people want “best buy, spend less”. On the other side the OTC sales graph was down, growth was limited. A tailor’s reach to a distant customer was not that easy. We felt that the demand for change from local to national was firm.
Young people of India need fast fashion but not at the cost of the quality downgrade. They need quick & ready fashion.
We decided to create a Clothing company with a rich fabric experience blended with high-quality stitching.
We decided to launch our first online store in 2019. Initially, We will start selling from our own website, with full control over fabric quality, UX, Supply Chain & Delivery. Garment making needs care with a deep detailing of small things, good taste & a wise selection of fabrics with trims.
So, here we are.
We boast of using the latest technology for making our products. Our digital platforms, unique presentation skills & of course, a range of designs with high fabric quality adds some value to it.
We are committed to creating a premium menswear brand but at true pricing. Why settle with quality & price when we offer a combo of it.
It will start with Shirts.
Fashion matters & so do trends. But what matters the most is a great taste. We are working hard to help our customers, for getting great value products blended with high quality.
The brand would be driven by the focus on quality, passion to create & fashion to inspire others.

It all started from making fabrics. Great Fabrics, soft, rich & textured bases with a range of wide weaves, patterns & prints.
It was 2017 when the Idea of making a good fabric came & we chose premium category clothing manufacturers. Our quality got appreciated & after a couple of good years, we reached to various corners of INDIA.
When the industry was struggling to deliver value in Medium priced apparel brands. We observed that there is a big gap created, where people want “best buy, spend less”. On the other side the OTC sales graph was down, growth was limited. A tailor’s reach to a distant customer was not that easy. We felt that the demand for change from local to national was firm.
Young people of India need fast fashion but not at the cost of the quality downgrade. They need quick & ready fashion.
We decided to create a Clothing company with a rich fabric experience blended with high-quality stitching.
We decided to launch our first online store in 2019. Initially, We will start selling from our own website, with full control over fabric quality, UX, Supply Chain & Delivery. Garment making needs care with a deep detailing of small things, good taste & a wise selection of fabrics with trims.
So, here we are.
We boast of using the latest technology for making our products. Our digital platforms, unique presentation skills & of course, a range of designs with high fabric quality adds some value to it.
We are committed to creating a premium menswear brand but at true pricing. Why settle with quality & price when we offer a combo of it.
It will start with Shirts.
Fashion matters & so do trends. But what matters the most is a great taste. We are working hard to help our customers, for getting great value products blended with high quality.
The brand would be driven by the focus on quality, passion to create & fashion to inspire others.