Marketing Communications

Overview:The PG Diploma in Corporate Communication & Event Management at Apeejay Institute of Mass Communication (AIMC) is a one-year, industry-driven program designed to equip students with the essential skills required to excel in the fields of corporate branding, public relations, crisis management, and event planning. This course bridges the gap between strategic communication and experiential marketing, preparing professionals to manage brand reputation and execute high-impact corporate events.
Why Choose This Course?
Comprehensive Curriculum: Covers corporate communication, PR strategies, media relations, digital branding, and event execution.
Hands-On Learning: Gain practical exposure through live projects, case studies, and corporate workshops.
Expert Faculty: Learn from industry professionals with expertise in public relations, event management, and strategic communication.
Industry Exposure: Regular guest lectures, networking opportunities, and industry collaborations with leading corporate houses and PR agencies.
Placement Assistance: AIMC has strong ties with top PR firms, event management companies, and corporate communication teams of multinational brands.
Course Highlights:
Corporate Communication & PR Strategies – Learn brand storytelling, media planning, and crisis communication.
Event Conceptualization & Management – Master event planning, logistics, sponsorships, and audience engagement.
Digital PR & Social Media Management – Understand influencer marketing, online reputation management, and brand positioning.
Experiential Marketing & Brand Activation – Explore how events influence consumer perception and drive brand engagement.
Corporate Social Responsibility (CSR) & Internal Communication – Develop skills in ethical communication and employee engagement.
Career Opportunities:
This diploma opens doors to exciting roles such as:
Corporate Communications Manager
Public Relations Specialist
Event Planner & Coordinator
Brand Strategist
Crisis Communication Expert
Social Media & Digital PR Manager