Media Marketing & Communication Program

In the modern era, market communication practices and strategies have undergone a dramatic change. Companies diversifying their operations globally have to constantly customize their market communications and adapt them to appeal to the local markets. Cross cultural challenges induced modifications in advertising & corporate communications have made the industry more challenging and hence more rewarding for the professionals with the right skill set. Ndim students from this specialization are engaged in designing integrated marketing communications for top organizations.
Multinational companies are adopting rigorous advertising and brand management programmes. The role of media management has gathered significant prominence, contemporary media gradually replacing the traditional and ancient media segments, traditional advertising efforts getting replaced with innovative digital advertising programmes. This has gathered substantial momentum triggered by increasing penetration of internet connectivity across the globe.
Effective media management, mastering nuances of e-commerce and digital advertising campaigns are the new mantras of marketing for facilitating business success. As companies are increasing investments in pursuing digital marketing campaigns and effectively managing their communications, media conglomerates are seeking more trained mba professionals for coping with the transformation.
Media management is a highly sought-after specialization at ndim. Some of the elective courses studied under this programme include advertising and brand management, digital marketing, advanced corporate communications, campaign management, media planning and lab production work.