Mobile User Experience Design

There is a wide variety of users for a product and every user has a different purpose while they use it. There are several practical situations where the product can fail and here user research and testing gains importance. We are involved in investigating the users and their requirements. This adds context and insight into the process of designing the user experience. Utilizing a qualitative and quantitative approach including interviews, contextual inquiries, diary studies, personas, card sorting, and usability testing we gather a lot of information from a variety of users.