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Ask for more detail from the seller
Contact SupplierAdvertising in Newspapers
Audience is Proactive
Most of the times the readers are proactive and they search for the ads and deals.And if the reader is looking for something that you sell, it is quite likely that your ad will be able to attract user attention.
Less Intrusive
With the newspapers, the ads are usually placed along with the relevant section making them less intrusive.
Better repo building
People who trust a newspaper may also end up trusting the ads in it. It gives you the opportunity to build better brand reputation.