Nsk Bearing

Responsive" expresses NSK ability to react effectively to new opportunities and customer needs while maintaining a sense of harmony with societies and the global environment. More specifically, "Responsive" embodies five concepts:
Resilience
Smoothness
Tenacity and perseverance
Flexibility
Technology
"Creative" reflects our commitment to finding new ways to enhance our products and services as we work to realize the full potential of NSK and society. Creative also affirms the unlimited potential of both the Corporation and its employees. “Motion and Control” portrays new NSK image, a distinct breakaway from its old bearing company image.
The corporate message communicates NSK ideas to clients and the general public and seeks to gain their understanding and support.
The message's intent is to express the Corporation's spheres of activities and its future image.