Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals – however, can be more competitive with the involvement of the complex algorithm of search engines.
But where does paid advertising stand in the larger scheme of things and how can it impact your business?
Let us first classify the different types of Paid Advertising:
Pay-per-click Ads
Pay-per-impression Ads
Display Ads
Social Media Ads
Video Ads
Remarketing/Retargeting Ads
Shopping Ads
The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms.
Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed.
Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.

Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals – however, can be more competitive with the involvement of the complex algorithm of search engines.
But where does paid advertising stand in the larger scheme of things and how can it impact your business?
Let us first classify the different types of Paid Advertising:
Pay-per-click Ads
Pay-per-impression Ads
Display Ads
Social Media Ads
Video Ads
Remarketing/Retargeting Ads
Shopping Ads
The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms.
Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed.
Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.