Pay-per-click marketing is an internet marketing model which drives traffic to websites on a user’s visit, and when the user clicks an ad, the advertiser pays the website owner. It is a short-term as well as a long-term digital marketing strategy that puts your business on top of the digital ranking spot.

Pay-per-click marketing is an internet marketing model which drives traffic to websites on a user’s visit, and when the user clicks an ad, the advertiser pays the website owner. It is a short-term as well as a long-term digital marketing strategy that puts your business on top of the digital ranking spot.