Pay per click services

Every time the ad shown on the result page is clicked, which eventually sends a user to the website displayed, the search engine charges a small fee from the advertiser. That is why it is known as pay per click. If advertiser’s PPC ad drive is well-projected and running smoothly, the price paid to the search engine seems to be trivial, because the visit is worth more to the business than what the advertiser is paying to the search engine.