Performance Marketing Course

he Performance Marketing Course at HACA Academy is a results-focused program designed for learners who want to master paid advertising, tracking, and optimization across multiple platforms. Unlike many performance marketing courses that limit learning to Google Ads and Meta Ads, this course goes deeper to prepare students for real agency and business growth environments.
Students receive hands-on training in Google Ads and Meta (Facebook and Instagram) Ads along with advanced platforms such as LinkedIn Ads for B2B lead generation, TikTok Ads for high-engagement short-form campaigns, and Snapchat Ads for reaching younger, mobile-first audiences. The learning focus is on audience targeting, creative strategy, budgeting, bidding, and campaign scaling, supporting high-intent searches such as performance marketing course, paid ads training, and social media advertising course.
The course also covers Conversion Rate Optimisation, where learners understand user behavior, landing page performance, and funnel improvement techniques. Practical exposure to A/B testing and optimization strategies helps improve ad ROI and conversion performance, aligning with searches like CRO course, landing page optimization, and conversion optimization training.
To ensure accurate measurement, students are trained in advanced tracking using Google Tag Manager, including server-side tagging. This helps learners set up reliable event tracking, conversion measurement, and privacy-focused analytics, skills increasingly required in modern performance marketing roles.
Performance reporting is taught using Looker Studio, where learners build dashboards to analyze campaign data, track KPIs, and present insights clearly. This strengthens data-driven decision-making and supports searches such as marketing analytics course and performance reporting training.
 
With practical projects, internship exposure, and placement support, this course prepares learners for roles such as performance marketer, paid media executive, and growth marketer, making it a strong choice for anyone searching for an advanced performance marketing course in Calicut.