PGDM in Mass Communication

Overview:
The PGDM in Mass Communication at Apeejay Institute of Mass Communication (AIMC) is a 2-year AICTE-approved postgraduate program designed to equip students with in-depth knowledge and hands-on skills across various media domains. This program blends theoretical learning with practical exposure to journalism, advertising, public relations, and digital media, ensuring that students develop the competencies required to excel in the fast-paced media industry.
 
Why Choose This Course?
 
Industry-Focused Curriculum: Aligned with the latest trends in media, including digital journalism, content marketing, media production, and audience analytics.
Expert Faculty: Learn from experienced media professionals, journalists, and industry leaders.
Practical Training: Get hands-on experience through live projects, newsroom simulations, and media lab exercises.
Internships & Placements: Strong industry tie-ups with top media houses, PR agencies, and digital firms.
State-of-the-Art Infrastructure: Well-equipped studios, editing suites, and digital media labs for experiential learning.
Specializations Offered:
 
Journalism – Digital journalism, investigative reporting, and content writing.
Advertising & PR – Brand communication, campaign strategies, and corporate PR.
Digital & Social Media Marketing – SEO, social media management, and analytics.