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Contact SupplierIndia’s 16th National general election which was held in nine phases during April and May, 2014. It was probably one of the most awaited elections in the recent times. It was due to the changing Politics of India. Social media played a vital role in deciding which party wins the most seats.
A interesting report published in April 2013 by the Internet and Mobile Association of India (IAMAI). The Mumbai-based Iris Knowledge Foundation, assisted IAMAI in the study.Facebook users have a tremendous impact over the results of the polls in 160 of India‘s 543 constituencies. The reason for this is the youth of India. As per study, 50% of population is below 25 age group. Secondly, 65 % is below 35 % age group. This population is either studying in college or working in various companies. Companies such as IT companies, BPO‘s, research centres and various other sectors or are either entrepreneur. Their busy schedule has created a virtual distance between television and radio. It is specially in case of acquiring or sharing information. The youth is tech savvy and love being connected with updated trends and topics. Such connectivity is possible by using laptops, desktops or the most favourite a network connected mobiles.